H.B lighthouse

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We're not just another Shopify service provider—we're your dedicated strategic growth partner. Founded by Genevia, a former beauty brand owner who intimately understands the challenges of scaling an eCommerce business, we approach each client relationship as a true collaboration focused on driving measurable business results through exceptional digital experiences.

Curated for forward-thinking brands with ambitious visions, we specialize in Shopify design + development, digital strategy, user experience (UX), and conversion rate optimization (CRO). Our team immerses itself in understanding your brand's unique positioning and growth objectives before proposing design solutions that align with best practices for managing a Shopify store.

Our partnership extends far beyond launch day. We provide ongoing Shopify store management and strategic optimization services tailored for fashion, beauty, and lifestyle brands. Whether it's refining customer journeys or implementing the latest design trends that boost conversion rates, we're committed to supporting your business's evolution and long-term success.

H.B Lighthouse is an eCommerce agency based in the Washington, DC area.

our story

work with us

warm + insightful
partnership
minimal + impactful
strategy
function + beauty
quality

Our style and what influences it

My decade of experience spans nonprofits, software/technology businesses, and major retailers—providing me with insights across diverse industries.

My journey to H.B Lighthouse began after closing my beauty brand, 3:27 Cosmetics. This firsthand experience as a Shopify store owner gave me invaluable perspective on the challenges beauty and fashion brands face when scaling online. What started as a platform to bring visibility to health and beauty brands evolved into another passion—creating strategic Shopify experiences that deliver measurable business results.

Today, I combine my marketing expertise with premium web design to develop high-performing websites for forward-thinking brands. My approach balances warm authenticity with minimal, impactful strategy, ensuring both function and beauty coexist in every project. This unique blend allows me to help clients avoid common Shopify design mistakes while implementing best practices that boost conversions and support long-term growth.

Ready to show up differently and confidently online? Let's partner on creating a strategic and premium Shopify experience rooted in data and optimized for your specific business goals. We're currently accepting new projects from fashion, beauty, and lifestyle brands seeking more than just a service provider—but a true strategic ally in their growth journey.

Join the fun and complete the inquiry form here.

I'm Genevia, a strategic problem-solver with a rich corporate background in marketing strategy and copywriting.

the ecommerce manager