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Running a fashion brand in 2026 requires more than a beautiful Shopify store — it demands strategic management. A Shopify manager for growth helps transform your store into a scalable revenue engine by optimizing performance, improving customer experience, and freeing founders to focus on creative direction and brand growth.

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If it were our brand, here’s exactly how we’d approach email segmentation with Klaviyo. In this guide, we break down how to create high-performing segments that boost open rates, drive repeat purchases, and make every email feel personal—without overcomplicating your setup. (Note: We don’t offer this as a service, but we are a Klaviyo Partner!)

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Discover why proper Klaviyo setup for Shopify is the difference between email marketing that converts and campaigns that fall flat. Learn how the right foundation with branded templates, core automations, and seamless integration transforms your email and SMS into a revenue-driving growth engine that works 24/7.

read more about genevia
Hi, I'm Genevia! I'm passionate about designing strategic Shopify experiences that are both beautiful and conversion-focused.
As a former beauty brand founder and Shopify store owner myself, I intimately understand the challenges of scaling an online business. I especially enjoy applying best practices for managing a Shopify store and helping brands avoid common design mistakes that hinder growth.
My insider perspective means I'm not just your designer—I'm your strategic partner in optimizing your digital presence for success!
Meet Genevia
the ecommerce manager
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FROM shop talk: the bright ideas blog