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Your Shopify store might look great, but is it actually converting? Many online retailers discover too late that their beautiful designs are costing them sales. The culprit isn’t usually poor aesthetics—it’s strategic missteps like ignoring mobile users, cluttering the homepage, or failing to optimize the checkout flow. We’ve identified the critical design mistakes that sabotage Shopify conversions and compiled actionable fixes you can implement today. Learn how to transform your store from visually appealing to genuinely profitable.

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Running a fashion brand in 2026 requires more than a beautiful Shopify store — it demands strategic management. A Shopify manager for growth helps transform your store into a scalable revenue engine by optimizing performance, improving customer experience, and freeing founders to focus on creative direction and brand growth.

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If it were our brand, here’s exactly how we’d approach email segmentation with Klaviyo. In this guide, we break down how to create high-performing segments that boost open rates, drive repeat purchases, and make every email feel personal—without overcomplicating your setup. (Note: We don’t offer this as a service, but we are a Klaviyo Partner!)

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Hi, I'm Genevia! I'm passionate about designing strategic Shopify experiences that are both beautiful and conversion-focused.
As a former beauty brand founder and Shopify store owner myself, I intimately understand the challenges of scaling an online business. I especially enjoy applying best practices for managing a Shopify store and helping brands avoid common design mistakes that hinder growth.
My insider perspective means I'm not just your designer—I'm your strategic partner in optimizing your digital presence for success!
Meet Genevia
the ecommerce manager
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