Categories

Featured Post

read more

Running a fashion brand in 2026 requires more than a beautiful Shopify store — it demands strategic management. A Shopify manager for growth helps transform your store into a scalable revenue engine by optimizing performance, improving customer experience, and freeing founders to focus on creative direction and brand growth.

Shopify Manager for Growth: Why Your Brand Needs One in 2026

A Shopify manager for growth working on her laptop to support a fashion brand owner, optimizing eCommerce strategy and store performance.

read more

If it were our brand, here’s exactly how we’d approach email segmentation with Klaviyo. In this guide, we break down how to create high-performing segments that boost open rates, drive repeat purchases, and make every email feel personal—without overcomplicating your setup. (Note: We don’t offer this as a service, but we are a Klaviyo Partner!)

Klaviyo Email Segmentation Strategy: How We’d Do It

Person holding a document titled 'Marketing Segmentation' while working on a laptop displaying colorful bar charts, with additional papers and documents visible on a wooden desk

read more

Discover why proper Klaviyo setup for Shopify is the difference between email marketing that converts and campaigns that fall flat. Learn how the right foundation with branded templates, core automations, and seamless integration transforms your email and SMS into a revenue-driving growth engine that works 24/7.

Klaviyo Setup for Shopify: Smarter Emails, Stronger Sales:

White keyboard keys spelling EMAIL on gray background representing Klaviyo setup for Shopify email marketing automation

read more about genevia

Hi, I'm Genevia! I'm passionate about designing strategic Shopify experiences that are both beautiful and conversion-focused.

As a former beauty brand founder and Shopify store owner myself, I intimately understand the challenges of scaling an online business. I especially enjoy applying best practices for managing a Shopify store and helping brands avoid common design mistakes that hinder growth.

My insider perspective means I'm not just your designer—I'm your strategic partner in optimizing your digital presence for success!

Meet Genevia

the ecommerce manager

Join the list