Day 1’s mission is to fuel your fire with fashion-forward athletic wear that inspires and ignites a whole new you. They came to H.B Lighthouse for ongoing support in eCommerce Management, including new product launches. We not only launched several new collections, but also improved their UX design, set up business intelligence, improved site performance, unlocked higher conversion rates, and established a framework for an eCommerce experience that can grow with Day 1.
Client: Day 1 Fitness
industry
Fitness Apparel
Project Dates
2024 - Present
Project scope
A new store for Kalee Rogers' fitness apparel brand on Shopify: Development, eCommerce Management
Goal:
Day 1 Fitness requested help with launching one new product collection.
Result:
Launched 5+ collections and set up their store to convert, resulting in a better user experience and increased revenue.
+59%
+30%
in CVR
in AOV
+29%
in TOS
-6%
in CAR
+29%
in REV
our impact in numbers
what we did for day 1 fitness
Shopify Redesign + Development | Strategic Roadmapping | UX/UI + Responsive Design | App Integrations + Configurations | Testing + Optimization | Business Intelligence | Conversion Rate Optimization | Customer Surveys | Performance Auditing | Strategic eCommerce Consulting
Shopify Redesign + Development Strategic Roadmapping
UX/UI + Responsive Design
App Integrations + Configurations
Testing + Optimization
Business Intelligence
Conversion Rate Optimization Customer Surveys
Performance Auditing
Strategic eCommerce Consulting
- Enhanced conversion rates by conducting a thorough evaluation of CRO and eCommerce best practices that align with the Day 1 Fitness business and brand’s aspirations.
- Implemented essential features to support product expansions.
- Leveraged data insights to guide roadmap decisions, including adjusting the free shipping threshold.
Through strategic planning, we mapped out phases to accomplish the following:
Website
Key Features
Streamlined Purchasing Routes: Crafted and executed a digital strategy centered on tailored experiences by reorganizing product listings at key stages of the customer’s journey to highlight items they might be interested in based on their site interactions.
Interactive Lookbook: Utilized data analytics to pinpoint opportunities for enhancing the product discovery experience. The ‘Shop the Look’ feature enables us to create and display branded outfits for customers in a cool way, while maintaining a focus on conversions.
Bundle & Save: Leveraged data insights to spot product combination opportunities, offering customers deals that let them save while buying their preferred items. The ‘Bundle & Save’ feature allows us to select and present complementary merchandise in a seamless way, keeping conversions in mind.
Key Features
She is incredibly thorough and timely with every task, ensuring that deadlines are met without compromising on quality. If she encounters something she’s unsure about, she takes the initiative to research and present well-thought-out solutions or options, which has been a huge asset to our team.
Her design skills are top-notch—she’s creative, savvy, and always full of fresh ideas. Not only is she knowledgeable about design, but she also understands what performs well and translates that into practical strategies for our site.
Her attention to detail is impeccable, and she always goes the extra mile to make sure everything is perfect. On top of that, she’s so pleasant to work with—always positive, collaborative, and focused on our success.
If you’re looking for someone who is not only skilled but also genuinely invested in your goals, she’s the one to have on your team! Highly recommend!
Genevia is an exceptional web developer and designer! Working with her has been an absolute pleasure!
Kind words from day 1 fitness
She is incredibly thorough and timely with every task, ensuring that deadlines are met without compromising on quality. If she encounters something she’s unsure about, she takes the initiative to research and present well-thought-out solutions or options, which has been a huge asset to our team.
Her design skills are top-notch—she’s creative, savvy, and always full of fresh ideas. Not only is she knowledgeable about design, but she also understands what performs well and translates that into practical strategies for our site.
Her attention to detail is impeccable, and she always goes the extra mile to make sure everything is perfect. On top of that, she’s so pleasant to work with—always positive, collaborative, and focused on our success.
If you’re looking for someone who is not only skilled but also genuinely invested in your goals, she’s the one to have on your team! Highly recommend!
