H.B lighthouse

We have included 2 menu options for your template, a menu flyout and a full menu option. Whichever option you want to use, make sure you have that canvas view on the top. So if you would like to use the Full Menu option, drag that canvas view to the top and you can leave the other as is or delete it. Once that is done, you can delete the Instructions canvas view folder.

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We help Shopify stores double their monthly revenue with conversion-driven design and smarter email + SMS.

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YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM

You’ve got the product, the purpose, and the drive.

But scaling a Shopify store isn’t just about showing up, it’s also about spotting the silent profit leaks.

At H.B Lighthouse, we help fast-growing eCommerce brands fix the hidden issues behind the scenes. The ones that stall momentum, slow conversions, and eat into your growth.

Sure, you could rely on a pretty theme and call it a day...But you’ll end up with a storefront that doesn’t convert.

Instead, we build custom, conversion-driven designs that feel like you and sell like clockwork—backed by strategy, not guesswork.

Website Design

Sure, you could send a few emails when you remember...But email marketing without a plan is just another to-do list item with no ROI.

Instead, we set up Klaviyo flows and campaigns that sell on autopilot and keep your customers coming back.

Email + SMS

Sure, you could make decisions based on vibes...But “going with your gut” is risky when your next move could cost thousands.

Instead, we implement business intelligence dashboards that show you what’s working (and what's not)—so you can scale with clarity, not chaos.

Data Strategy

Sure, you could keep duct-taping it all together...But trying to do it all yourself slows growth and leads to burnout.

Instead, we act as your strategic eCommerce partner—bringing the systems, support, and structure you need to scale.

Support

Clarity, conversions, and growth—let’s get you there.

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How We Help Shopify
Stores Grow

How We Help Shopify Stores Grow

You’ve got the product, the purpose, and the drive.
But scaling a Shopify store isn’t just about showing up, it’s also about spotting the silent profit leaks.

At H.B Lighthouse, we help fast-growing eCommerce brands fix the hidden issues behind the scenes. The ones that stall momentum, slow conversions, and eat into your growth.

What’s quietly costing you thousands?

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UX/UI DESIGN
Your online store should feel as premium as your products. We’ll refine your storefront to be beautiful, easy to navigate, and built to convert—on desktop and mobile.

HEATMAP ANALYSIS
See what your customers see. We’ll track how shoppers click, scroll, and explore so we can position key content exactly where it gets noticed (and drives sales).

ECOMMERCE STRATEGY
Founder-level strategy meets real-time growth. Monthly sessions, launch planning, and seasonal campaigns to help your brand spot revenue opportunities.

PERFORMANCE AUDITING
Behind-the-scenes health checks to keep your store fast and Google-friendly. We’ll regularly audit load time, SEO, broken links, and tech performance.

CONVERSION RATE OPTIMIZATION
Turn casual visitors into loyal customers. Using real customer data and industry-specific buying behavior, we’ll improve the journey from homepage to checkout.

A/B TESTING
No more guessing what works. We’ll test product photos, copy, and layouts to learn what actually converts—then apply those insights to boost performance.

BUSINESS INTELLIGENCE
Your data is gold—let’s use it. Custom dashboards and clear reports show what’s working, what’s not, and what to do next to keep growing.

eCommerce Management

What We Do: Our signature service

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CUSTOM WEBSITE
With a Custom Website, you’ll finally have a distinctive, high-performing store that aligns with your brand, so you won’t feel stuck in a generic template again.

The Custom Website is the fastest way to go from “I’ve outgrown this look” to a strategic, custom-built storefront that’s ready to scale, in just 6 to 12 weeks.

NO-CODE WEBSITE
With a No-Code Website, you’ll get a pro-level Shopify store that looks custom, without the custom price or timeline.

The No-Code Website is the fastest way to go from DIY frustration to a clean, credible online store that’s built to grow in under a month.

Web Design + Development

What We Do: our strategic experiences

Glory2Glory

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Day 1 Fitness

Victory

miko johnson — day 1 fitness

Genevia is an exceptional web developer and designer! Working with her has been an absolute pleasure! Her design skills are top-notch—she’s creative, savvy, and always full of fresh ideas. Not only is she knowledgeable about design, but she also understands what performs well and translates that into practical strategies for our site.

Alex Magoba — BIG AL's The Store

5 complete stars! My experience was flawless and my site is absolutely gorgeous! Not only is Genevia tech/e-commerce savvy but the creativity and standard is there too! She just gets it! Not too many website designers can say that about their work. I feel like coming up with another idea just to work with her again!

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Glory2Glory

Day 1 Fitness

Victory

javi sanchez — dslbd

Genevia is a professional and knows e-commerce development! We collaborated on a project to my clients spring 2024. Her ease in explaining how to leverage so many difficult ecom topics into simple steps was excellent for my clients to understand. Please hire H.B Lighthouse you wont be disappointed.

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Victory

Glory2Glory

Day 1 Fitness

featured work

After you approve the homepage wireframe, our in-house team transforms ideas into a functional reality, building a strategic Shopify experience that helps your brand achieve growth. We implement expert Shopify store management principles throughout development to ensure your site not only looks exceptional but performs brilliantly.

SEO COPYWRITING
RESPONSIVE DESIGN
SEAMLESS USER EXPERIENCE

04 // Development

Concepts begin to take shape as our team creates a visual representation of your Shopify experience through a wireframe. We integrate the latest Shopify design trends while ensuring each element supports conversion optimization.

HOMEPAGE WIREFRAME
FIGMA FILE

03 // Design

Once we have all the necessary information, we initiate strategic brainstorming sessions and devise solutions that align with your brand’s mission and target audience.

BRANDING REQUIREMENTS
TECHNICAL APPROACH
PROJECT ROADMAP

02 // Website Strategy

We start by getting to know you—your brand, your goals, and what makes you shine. It’s a relaxed but focused chat where we dig into the details, ask smart questions, and set the stage for a design process that’s built around you.

ALIGN ON GOALS
AUDITING
ONBOARDING
QUESTIONNAIRE

01 // Discovery

It's Collaborative

our design + development process

To ensure meticulous quality, we conduct thorough testing of your website before delivering the final product. Plus, our relationship doesn't have to end at launch! We provide expert Shopify store management and continuous optimization to help your forward-thinking brand scale.

TEST + LAUNCH
POST-LAUNCH SUPPORT
ECOMMERCE MANAGEMENT