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We're an eCommerce agency building strategic Shopify experiences for forward-thinking brands. 

web design + development                          Digital Strategy

ecommerce management
seo copywriting

H.B Lighthouse is dedicated to designing, building, and optimizing conversion-focused websites that help brands go beyond basic to achieve growth.

YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM
YOUR IN-HOUSE ECOMMERCE MANAGEMENT TEAM

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UX/UI Design
Heatmap Analysis
Digital Strategy
Performance Auditing

eCommerce Management

What We Do

Conversion Rate Optimization
A/B Testing
Business Intelligence

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Custom Website
No-Code Website

Web Design + Development

What We Do

After you approve the homepage wireframe, our in-house team transforms ideas into a functional reality, building a strategic Shopify experience that helps your brand achieve growth. We implement expert Shopify store management principles throughout development to ensure your site not only looks exceptional but performs brilliantly.

SEO COPYWRITING
RESPONSIVE DESIGN
SEAMLESS USER EXPERIENCE

04 // Development

Concepts begin to take shape as our team creates a visual representation of your Shopify experience through a wireframe. We integrate the latest Shopify design trends while ensuring each element supports conversion optimization.  

HOMEPAGE WIREFRAME
FIGMA FILE

03 // Design

Once we have all the necessary information, we initiate strategic brainstorming sessions and devise solutions that align with your brand’s mission and target audience.

BRANDING REQUIREMENTS 
TECHNICAL APPROACH
PROJECT ROADMAP

02 // Website Strategy

We start by getting to know you—your brand, your goals, and what makes you shine. It’s a relaxed but focused chat where we dig into the details, ask smart questions, and set the stage for a design process that’s built around you.

ALIGN ON GOALS 
AUDITING
ONBOARDING
QUESTIONNAIRE 

01 // Discovery

It's Collaborative

our design + development process

To ensure meticulous quality, we conduct thorough testing of your website before delivering the final product. Plus, our relationship doesn't have to end at launch! We provide expert Shopify store management and continuous optimization to help your forward-thinking brand scale.

TEST + LAUNCH 
POST-LAUNCH SUPPORT
ECOMMERCE MANAGEMENT

05 // Delivery

Hotjar

Klaviyo

Shopify

Our partners

Our Partners

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Hi, I'm Genevia! I'm passionate about designing strategic Shopify experiences that are both beautiful and conversion-focused. As a former beauty brand founder and Shopify store owner myself, I intimately understand the challenges of scaling an online business. I especially enjoy applying best practices for managing a Shopify store and helping brands avoid common design mistakes that hinder growth. My insider perspective means I'm not just your designer—I'm your strategic partner in optimizing your digital presence for success!

Meet Genevia

the ecommerce manager

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WORK WITH US

Let's create a head-turning website that keeps customers coming back for years. Your brand's glow-up starts here!

Ready to transform your Shopify store from basic to brilliant?  

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